Minigames have continued to grow in popularity since the IDFA changes, especially amongst casual and midcore games. Publishers and studios are constantly looking for new ways to improve these, whether it’s with more powerful ad creative to boost UA or by adding new gameplay mechanics and features to improve player retention.īut many of the top-grossing mobile games have found one of the most effective ways of boosting UA and player retention is implementing minigames that feature different mechanics to the game’s usual core gameplay.Īs an example, a casual puzzler might introduce a reaction or thinking-based hypercasual minigame, while a midcore RPG might introduce a fully-fledged side mode with core gameplay elements from a completely different genre. With increased competition from IDFA regulation changes and new games consistently entering the market, two of the biggest challenges facing publishers and mobile game studios are acquiring new players (UA) and keeping those players in your game (player retention).
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